45% of all floor plans now
upgraded to provide property agents with point of difference
Metropix, the
leading supplier of floor plan based products to the residential property market,
has identified an upswing in the number of property agents choosing enhanced
floor plans when marketing properties for sale or rent. Within the last 12-months, 45% of all agents
now choose to enhance their plans, which includes the adoption of 3D or
interactive plans, in addition to incorporating company branding or corporate
colours.
Brian Farrell,
Managing Director of Metropix said: “Today, 45% of all the plans produced on
Metropix are being upgraded. This includes agents choosing to go from 2D plans
to 3D, accessing interactive PicturePlus plans, which incorporate photos, or
even personalising plans with their logo or branding. Agents like having the
ability to customise their plans to align with their corporate branding and
like being able to use our free interactive floor plans and colours to help
differentiate themselves from the competition.”
In a recent
study by Rightmove, it identified that consumers want to see floor plans when
buying and selling properties; 78% of sellers rated the importance of having a
floor plan when selling as 7/10 or higher.
In addition 42% of sellers and 37% of landlords would not invite an
agent to value their home if they did not offer a floor plan. In addition, 37% of buyers said they would be
less likely to enquire about property without a floor plan.Concludes
Brian Farrell: “Studies like Rightmove’s show the importance of floor plans
when marketing properties – both for attracting potential buyers or tenants,
but also in securing new instructions. Buyers, sellers, landlords and tenants
all value them, therefore agents are now looking at ways of not only offering
plans, but in enhancing these to help their services stand out from the
competition.”
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